Growing up on Long Island, there were basically two sandwich condiments in our fridge, Mustard and ketchup. Mayonnaise was sacred because we hardly ate it. My Mom was the original "eat healthy guru". There was no bologna and white bread but had there been it would have been made with mustard no mayo. I still grew up in the north the mayo war was between Hellman's and Kraft.
I was driving to work one morning, listening to the Bob and Sherri Show on K104.7, my go-to- drive time station. A woman called in to speak with the hosts, and her voice carried so much sadness that it caught my attention. It turned out that she had just learned some shocking news: Duke’s, the beloved mayonnaise of the South, had been sold to a Northern company.
Ordinarily news about a food product being bought and sold would not faze me in the least. It would go in one ear and out the other. But in this case the sorrow in her voice and the fact that it was a very popular condiment that had been made by a company in the South made me sad as well.
Duke's mayonnaise stands out amongst the other mayonnaise brands not only for its bold taste but because of its rich history. The founder was Eugenia Duke, a very industrious woman who lived in South Carolina and was active in the passage of the 19th ammendment.
In 1917 Eugenia and her daughter began selling sandwiches at an army canteen as a way to help support their family. These were not your ordinary sandwiches. Each was generously slathered in her homemade tangy sauce. She started bottling her mayo in 1923. Her condiment was so popular that she could not keep up with demand and she sold her company to C.F Sauer Company which by the way was a family-owned business for 132 years until it was sold..
But wait, there is more to Eugenia Dukes story. When her daughter moved to California, she followed. Once again, she used her entrepreneurial and founded a new company Duchess Sandwich Company as well as the Duchess Catering Company. Today we take what Eugenia accomplished as no big deal, but back in the day it was very unusual to have a company that was founded and run by a woman. This made her achievements even more impressive.
Recently Advent International purchased Sauer Brands Inc., the parent company of Duke’s Mayo, from Falfurrias Capital Partners. Falfurrias Capital Partners is a Charlotte based equity. Advent is a private equity firm based in Massachusetts that focuses on international buyouts, growth and strategic restructuring. Although it is not readily apparent, they must have had a good reason to buy Sauer Brands.
As I get older it saddens me to see products I grew up with disappear or be "tampered" with, so it is no longer recognizable. Duke’s Mayonnaise, however, has been a staple for over a century, and its loyal fans are adamant that the recipe remains unchanged. Hopefully, Advent International, please recognize the magic of what makes Duke’s so beloved and stay true to the brand.